A Practical Guide to AI

You don't need to be
a tech person
to use AI well.

Claude is the most thoughtful AI assistant available today — and it's genuinely useful for real life. This guide will show you exactly where to start, no matter where you're coming from.

Show me where to start
Todd Storch
"I'm not a developer. I'm a strategist, a founder, and a competitive pickleball player who started using Claude to run my life better. Once I saw what it could do, I couldn't stop sharing it with everyone I knew. So I built this page — with Claude — to make that first step easier for you."

Todd Storch  ·  Board Advisor | Fractional Executive | Growth Strategist | Author of Taylor's Gift
Connect on LinkedIn

Find your starting point

Where are you right now?

Pick the path that fits. No judgment — we all started somewhere.

🌱

Brand New

You've heard about AI but haven't really used it — or you tried it once and weren't sure what to do with it.

  • Create a free account at claude.ai
  • Start with one simple task (draft an email, plan a trip)
  • Take Anthropic's free Claude 101 course
  • Ask Claude to explain itself — it's great at that
Start here → go to sign up
🚶

Curious Explorer

You've played around with AI and seen the potential, but you're not sure how to make it a regular part of your life.

  • Set up a Claude Project for something you care about
  • Train it to know your style and preferences
  • Use it daily for one recurring task for a week
  • Explore the use cases below that match your life
This is me → go to sign up
🚀

Ready to Go Deep

You're comfortable with AI and ready to build real workflows, automate tasks, and get serious leverage from it.

  • Set up Claude's memory and custom instructions
  • Use Projects to organize multiple workstreams
  • Connect Claude to your calendar, email, and tools
  • Explore Claude Cowork for desktop automation
Let's go → go to sign up

What can it actually do?

Real things. Real life.

Here's where people find the most value — organized by how they actually use it.

💼

Work Smarter

  • Draft emails in seconds
  • Prep for tough conversations
  • Build presentations & reports
  • Research any topic fast
  • Summarize long documents
  • Think through decisions
🏡

Personal Life

  • Plan trips from scratch
  • Organize your finances
  • Draft hard conversations
  • Research big purchases
  • Set and track goals
  • Manage health questions
🎨

Creative Projects

  • Write or edit anything
  • Brainstorm ideas fast
  • Build a personal newsletter
  • Draft social posts
  • Work through creative blocks
  • Learn something new
📅

Daily Systems

  • Morning planning & clarity
  • Weekly reviews & priorities
  • Grocery lists & meal prep
  • Track habits & follow-ups
  • Process your notes
  • Stay organized without effort

Where to learn

Curated resources, no fluff.

These are the places worth your time — from Anthropic directly and from people using it well.

Watch it in action

Getting started with Claude — Anthropic
Claude for everyday productivity
How to use Claude Projects
🎁

Try Claude free — on me.

I have a limited referral available for the first 3 people. Use my link to get started with Claude today.

🤖 Claude — Get Started Free Use referral → ⚙️ Claude Cowork — Desktop App Use referral →

⚡ Limited to first 3 uses — first come, first served.

Get started

I'll help you personally.

Drop your info and I'll follow up with resources tailored to exactly where you are — and where you want to go.